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In April 2013, Ron Johnson (HBS '84) stepped down after just 18 months as CEO of J.C. In his brief tenure, Johnson, an acclaimed retailer respected for his innovation and success in shaping the retail image at Target and Apple, introduced dramatic departures from J.C.
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Book 2008 Business Market Management: Understanding, Creating, and Delivering Value. Anderson, James A. Narus and Das. Business market management by james c anderson book pdf business market management by james c anderson book download sun, 28 jan 2018 21:36:00 gmt business market.
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Penney's traditional retail approach and enacted changes quickly and simultaneously, with little market testing. Over Johnson's final 12 months as CEO, J.C. Penney shares dropped more than 50%. The case describes the environments at Target, Apple, and J.C. Download. Penney during Johnson's tenure and how his experiences may have shaped the strategies that he implemented while CEO at J.C.