Edition International Marketing Second Moment
Marketing Simulations The Practice Marketing simulation provides an engaging way for instructors to help students see and apply the “Four Ps” of Marketing. This “virtual internship” puts students in the role of Marketing Manager for a backpacking company and helps them understand how elements of the marketing mix affect one another. In addition to the full simulation, 9 new Practice Marketing Mini Sims are now available. These smaller assignments dig deeper into each aspect of the marketing mix. Contact your local McGraw-Hill Learning Technology Representative for more information.
International Marketing Articles
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International Marketing Second Edition Burgess and Bothma. A new chapter on segmentation, targeting and positioning completes the marketing mix. Extra assignments and case studies with questions and answers will be available as ancillary material for lecturers prescribing the book to assist with lesson planning and student assessment. Greater focus on South African trade agreements means that the content is presented in a relevant context.
The book combines marketing theory with practical examples by providing case studies that illustrate real life applications of the content.